Peter Morville, who co-authored the book that everyone interested in information architecture reads, Information Architecture for the World Wide Web, has started a blog findability.org | ambient findability + the design of findable objects . He states,

In case you haven’t noticed, it’s a borg. I mean, it’s a blog. Yes, after years of quiet resistance, I’ve succumbed to the call of the blogosphere. I’ve been assimilated.

In blogging, my most transparent and prosaic goal is to promote my new book, Ambient Findability. I’ve poured blood, sweat, and tears into this strange text, so I won’t be shy about inviting folks to read it.