The Only Book You Will Ever Need on Branding - Michiel Maandag & Liisa Puolakka

The Only Book You Will Ever Need on Branding

By Michiel Maandag & Liisa Puolakka

  • Release Date: 2015-12-17
  • Genre: Small Business & Entrepreneurship

Description

A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling?

In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast.

Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you

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